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Morocco nicks third place as Africa’s most attractive country for tourism

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The Kingdom of Morocco has been ranked in third place as one of the best places for investors and tourists interested in Africa, according to Spanish firm, Bloom Consulting.

The ranking place the North African country as the continent’s third most attractive destination for tourism and the fourth best country for trade on the African continent in a new publication released on Friday.

In its 2022-2023 Country Brand Rankings for tourism and trade which featured a total of 80 countries worldwide, Morocco ranked 43rd overall in tourism while Egypt led the continent as the most attractive country for tourism, ranking at 25th.

The Bloom tourism ranking examines the participating countries’ economic performance, digital appeal, online performance and presence, as well as the Country Brand Strategy (CBS).

South Africa followed in third place at the continental level and ranked 41st worldwide, while Mauritius and Tanzania came in fourth and fifth place, respectively.

West African giant and Africa’s biggest economy, Nigeria, led the continent in trade ranking, coming in at 36th worldwide, followed by South Africa in second place at 39th.

The trade ranking was based on five variables, including attraction of investment, tourism and talent, as well as the countries’ strengthening of prominence, Increase of Public Diplomacy effort, and exports.

Culture

Davido’s ‘Unavailable’ achieves milestone with 100 million views on YouTube, Spotify

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Nigeria’s Afrobeats sensation, David Adeleke, popularly known as Davido, has landed another milestone after his hit single, “Unavailable’, surpassed 100 million streams on both YouTube and Spotify.

According to a release on Wednesday by his management team, the track which features South African artist, Musa Keys, also hit a major milestone as its music video crossed 100 million views on YouTube.

The hit track which was released on April 11, 2023, as part of Davido’s chart-topping album “Timeless”, grew to become the most streamed Afrobeats song of 2023 and received high praise, including being named by Rihanna as her favorite single of the year.

“The single, Unavailable, has also surpassed 100 million streams on Spotify to become Davido’s first single to achieve this feat,” the statement said.

“With the music video surpassing 100 million views, it becomes Davido’s fourth song to surpass the 100 million streams mark following his 2017 hit releases ‘If’, ‘Fall’, and ‘FIA’.

“Following the success of Unavailable, Davido released a remix EP that includes collaborations with Jamaican Dancehall star Sean Paul and American rapper Latto.

“Described by Rihanna as her favourite single of 2023, Davido’s Unavailable was the most streamed Afrobeats song released in 2023.

“Additionally, the single recently earned a SNEP Gold plaque after reaching 15 million streams in France, cementing its status as a global hit,” it added.

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Culture

Cameroon opens museum dedicated to oldest, influential kingdoms

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The Cameroonian government has inaugurated a historical museum which is dedicated to honouring its oldest and most influential kingdoms.

Known as the Royal Bomaun Kings Museum, it was inaugurated on Saturday, April 13, in Foumban, the Bauman Kingdom’s traditional capital, located in the western part of the country.

The edifice which is next to the royal palace of the Bamouns, has been described as an architectural masterpiece, pays homage to the emblem of the Bamoun – a double-headed snake, a spider, and a double-mounted gong, and houses over 10,000 historical artefacts most of whom are century-old objets d’art.

It was inaugurated by King Nabil Mbombo Njoya, the 20th ruler of the Bamouns, alongside Culture Minister, Pierre Ismaël Bidoung Mkpatt.

Foremost Cameroonian historian and anthropologist, Professor Francois Bingono Bingono, who was among the visitors at the opening of the museum, spoke glowingly of the project.

“I was privileged to visit the museum. I can tell you that it is not only the culture of western Cameroon, the culture of the Bamouns that is celebrated inside those walls.

“I recognized the culture of the forest, meaning the culture of the inhabitants of southern Cameroon, a heavily forested region.

“I also recognized the cultures of the regions of East, Centre and South Cameroon. One can also come across the cultural heritage of Loum, of the Hauts-Plateaux department, and that of northern Cameroon.

“This museum is the ideal place for those who wish to go back to their roots or take a deep dive into the culture heritage of Cameroon.

“You can see valuable items inside such as thrones and chairs used by the King. Really anything that has to do with the Bamoun dynasty from the first rulers to the current monarch.

“This is patrimony that is handed down to future generations. For the Bamouns, it represents an achievement and a celebration of their culture. For Cameroonians at large, it is part of their history.”

The Bamoun Kingdom is one of the oldest in sub-saharan Africa with historians dating its creation to the late XIVth century.

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