Egypt’s first digital payment solutions platform, Copal, has entered into a strategic partnership with Mastercard to introduce the first family payment and expenses management application in the country.
The partnership which was reached on Tuesday, according to the Country General Manager, MENA Central, Mastercard, Adam Jones, aims to further drive financial inclusion in the country through the integration of underbanked youth into the formal economy.
“Our partnership with Copal demonstrates our commitment to expand the financial digital market in Egypt by providing our partners with the necessary services and tools to transform bold ideas and achieve scale at pace,” Jones said.
The introduction of Copal in the Egyptian market is designed to provide a seamless and innovative cashless experience for all family members, Ahmed Refaat, Co-Founder and CEO of Copal, said in a statement.
“Copal’s vision is to fill the gap for the un- and under-banked through introducing a product that is specifically tailored to meet their every need,” said Ahmed Refaat, Co-Founder and CEO of Copal.
“We are proud to partner with Mastercard, and we are confident that, with their leadership and support, Copal will grow and expand as fast as we ambitiously planned,” Refaat added.
Giving the benefits of the partnership, Refaat said:
“Backed-up by Mastercard technologies, Copal brings entire family members on a unified payment platform that is fully managed by the parents.
“Accordingly, parents and custodians are able to control young family members’ funds and easily track and manage their finances, in addition to ensuring safekeeping of their allowances, controlling overspending and ensuring availability of fund in case of emergencies.
“The solution also comes with simplified financial education tools that support the inclusion of youth in the digitized payment ecosystem and help them become more financially savvy.
“Young family members will learn how to manage their money and savings as well as give back to the community,” he said.