South African gaming platform, Carry1st, a publisher of social games and interactive content across Africa, has announced raising $27 million in pre-Series B funding round which will be “used to expand content offering, build its product, engineering, and growth teams, and recruit tens of millions of new users”, according to its, CEO Cordel Robbin-Coker.
Carry1st which was first launched in 2018, has also attracted funding from Google via its Africa Investment Fund and Avenir Growth Capital, with the company raising $20 million last year in a Series A funding.
The new round of funding, according to the CEO, was led by Bitkraft Ventures with participation from Andreessen Horowitz, TTV Capital, Alumni Ventures, Lateral Capital, Kepple Ventures and Konvoy.
“We now have, in our minds, the three best funds that focus on gaming and web3. And so it just adds even more resources, perspective and assistance to help us achieve our goal,” Robbin-Coker said while making the announcement.
Carry1st is one the most viable gaming platforms in South Africa with revenue tripping over the years since coming on board.
Other areas where the gaming startup has also experienced growth include Carry1st Shop, its online marketplace for virtual goods, which, according to the company, allows customers across Africa to pay for content and 100+ products across 120 different payment methods, including bank transfers, crypto and mobile money, a report by a research group in 2022 said of the platform.
In the report, it was inferred that South Africa led the continent in the population that plays games at 40%, leading Nigeria, Ghana, Kenya and Ethiopia in that order.