Nigeria’s online furniture startup store, Taeillo, has secured a $2.5 million funding round from Aruwa Capital, a growth equity and early-stage investor, the company announced on Thursday.
Founded in 2018 by female entrepreneur Jumoke Dada, the furniture startup has increased its clientele base significantly and has become the go to store for lovers of bespoke pieces of furniture.
Taeillo was launched with a seed funding of $165,000 from investors such as CcHUB Growth Capital, Montane Capital and B-Knight.
According to Dada, Taeillo initially targeted businesses only, but its model changed to a “direct-to-customer” model as the Covid-19 pandemic ravaged throughout 2020 and reduced walk-in clients.
“Taeillo sources raw materials from local suppliers and turns them into beautiful furniture pieces such as sofas, beds, chairs and tables which it then sells to individual customers and businesses. This model allows us to execute as both a manufacturer and retailer.
“It was more or less like an opportunity met preparation because, at that time, many people were at home, and the leading furniture brands were not online to serve them.
“Traditional showrooms were locked up too, so that was an opportunity for brands like us to position ourselves and prove that they could buy furniture online without necessarily going into showrooms,” the CEO said.
“We’ve done a lot of work with less. So now, we want to get outstanding talent that will take us to the next growth stage, “ Dada added.