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Egypt’s food-tech startup, Appetito, merges with Saudi company, Jumlaty, to form biggest supply platform

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Egyptian food-tech and grocery deliveries startup, Appetito, has joined forces with Saudi Arabia’s grocery delivery giant, Jumlaty, to create a leading food-tech supply chain platform, NOMU, which is the largest chain in North Africa.

Appetito which was founded in March 2020 by tech entrepreneur, Shehab Mokhtar, is a grocery delivery platform that sources products from manufacturers, stores them in its warehouses, and ships them to customers via mini fulfillment centres, according to its profile.

In 2021 the startup raised a US$2 million pre-seed funding round and acquired Tunisian quick commerce platform Lamma to expand its operations into Morocco, Tunisia and West Africa in June of this year.

Jumlaty, on the other hand, is a food-tech supply chain platform that leverages Artificial Intelligence, social commerce and smart financing to deliver high quality grocery products and more “at incredible value with a price match guarantee,” according to Mokhtar, CEO of Appetito, now CEO of NOMU.

Also speaking on the merger on Friday, Salman Attieh, former CEO of Jumlaty, who is now chairman of NOMU, said:

“The merger between the two creates NOMU, which is currently present in Saudi Arabia, Egypt, Tunisia and Morocco and has the capacity to cover the existing infrastructure of 25 million people and 100,000 F&B stores.

Appetito and Jumlaty have been, separately but similarly, working hard to reinvent the grocery supply chain.

“Both have focused on reliability, speed, and affordability, building a solid reputation and a loyal customer base of families and F&B businesses.”

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DR Congo sues tech giant Apple over illegal mineral exploitation

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The Democratic Republic of Congo (DRC), has filed a criminal case against the European subsidiaries of tech giant, Apple, accusing them of illegal mineral exploitation and allegedly using “blood minerals” in its supply chain.

In the suit filed on Tuesday, the DRC alleges that Apple has bought contraband supplies from the country’s conflict-ladden east and Rwanda, zones in which it allege the materials are mined illegally and then integrated into global supply chains before ending up in tech devices.

The DRC suit specifically mentioned Apple subsidiaries in France and Belgium, accusing the tech giant of using conflict minerals in its supply chain.

The DRC is a major source of tin, tantalum, and tungsten which are used in electronic devices, with some mines controlled by armed groups responsible for human rights violations.

International lawyers representing the African country’s government have accused Apple’s local subsidiaries of taking these minerals from conflict areas and laundering them through international supply chains, with one lawyer telling journalists that Belgium had a moral duty to act given its history of exploiting the country’s resources under colonial rule.

However, in its response, Apple claims it conducts supplier audits and does not directly source primary minerals.

https://www.thenews.com.pk/print/1262670-dr-congo-sues-apple-over-alleged-illegal-mineral-exploitation

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Moroccan retail-tech startup Z raises $1.5m to drive intense growth

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Morocco-based B2B retail-tech marketplace, ZSystems, has announced closing a $1.5 million seed funding round which will see it carry out its ambitious expansion dreams.

In a statement by co-founder and CEO, Meriem Benabad, the funding round was led by Morocco-based Venture Capital firms, MNF Ventures (through its MNF II fund), Witamax (through Fund II and III), Cash Plus Ventures, and Kalys Ventures.

“This funding marks a pivotal moment for Z, as we aim to scale operations and bring cutting-edge solutions to traditional retail.

“Our vision is to empower small businesses and unlock growth across Morocco and Africa,” Benabad said.

According to Benabad, the newly acquired capital will support Z’s technology development, product catalogue expansion, and preparation for its next growth phase.

“Z is reshaping the retail landscape by integrating technology and innovation across the value chain. Its scalable platform empowers traditional retailers and brands with direct access to consumers, reviving competitiveness in traditional trade (hanouts), which accounts for 85% of the FMCG market,” he added.

Founded in 2022 by the trio of Benabad, Samer Choumar and Youssef Ait-Haddouch, Z’s platform empowers traditional retailers and brands with direct access to consumers, reviving competitiveness in traditional trade (hanouts), which accounts for 85% of the FMCG market.

Since launch, the startup has helped over 15,000 active retailers, and seen more than 800,000 orders placed.

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