Egyptian food-tech and grocery deliveries startup, Appetito, has joined forces with Saudi Arabia’s grocery delivery giant, Jumlaty, to create a leading food-tech supply chain platform, NOMU, which is the largest chain in North Africa.
Appetito which was founded in March 2020 by tech entrepreneur, Shehab Mokhtar, is a grocery delivery platform that sources products from manufacturers, stores them in its warehouses, and ships them to customers via mini fulfillment centres, according to its profile.
In 2021 the startup raised a US$2 million pre-seed funding round and acquired Tunisian quick commerce platform Lamma to expand its operations into Morocco, Tunisia and West Africa in June of this year.
Jumlaty, on the other hand, is a food-tech supply chain platform that leverages Artificial Intelligence, social commerce and smart financing to deliver high quality grocery products and more “at incredible value with a price match guarantee,” according to Mokhtar, CEO of Appetito, now CEO of NOMU.
Also speaking on the merger on Friday, Salman Attieh, former CEO of Jumlaty, who is now chairman of NOMU, said:
“The merger between the two creates NOMU, which is currently present in Saudi Arabia, Egypt, Tunisia and Morocco and has the capacity to cover the existing infrastructure of 25 million people and 100,000 F&B stores.
“Appetito and Jumlaty have been, separately but similarly, working hard to reinvent the grocery supply chain.
“Both have focused on reliability, speed, and affordability, building a solid reputation and a loyal customer base of families and F&B businesses.”