Africa’s leading domestic payment cards and tokens brand, Verve has entered into a partnership with global sportswear giant, Adidas for the sixth edition of the continent’s biggest fitness series, VerveLife 6.0.
Making the announcement on the partnership on Wednesday, Cherry Eromosele, Executive Vice President, Marketing and Communications at Interswitch Group, said the VerveLife’s series would focus on promoting fitness, healthy living, and wellness.
“We are greatly delighted to welcome Adidas on board as one of our partners for VerveLife 6.0.
“Year upon year, we continue to successfully deliver extraordinary experiences that transcend the expectations of fitness enthusiasts in these climes, with an unprecedented approach incorporating fitness, fun and healthy food, all intertwined in a format that leaves participants demanding more.
“In 2023, we are raising the bar even higher, and working with a globally renowned and credible partner like Adidas gives even more fillip to our resolve, as we jointly advocate for more active and healthier lifestyles for African consumers,” she said.
The VerveLife fitness platform, which has been on from 2018, features exciting high-intensity workout sessions and dance routines led by renowned fitness experts and dance instructors from across Africa.
It also includes fitness challenges and immersive masterclasses on nutrition, mental wellness, and other related areas.