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Nigeria bans use of foreign models, voice-actors for Advert

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In the bid to promote local content, the Nigerian government has banned use foreign models and voice-over artists in local advertisements.

According to a directive by the Advertising Regulatory Council of Nigeria (ARCON), “all advertisements, advertising, and marketing communications materials targeted or exposed on the Nigerian advertising space are to use only Nigerian models and voice-over artists,”

 

 

“However, subsequent applications for revalidation for continued exposure of such materials will not be granted by the Advertising Standards Panel (ASP),” the regulatory body further noted.

The ARCON regulation also requires that organizations giving awards to corporates or individuals are mandated to write to the authority to establish the basis and process of arriving at the awards.

Nigeria’s president Muhammadu Buhari recently signed into law a bill giving ARCON the mandate of ensuring the preservation of local Nigerian content and the use of indigenous skills as an important element in local advertising marketing communication services.

According to report by Statista, Nigeria is one of the largest advertising markets in Africa: in 2017 Nigerian ad revenue reached 425 million U.S. dollars. The only two countries that generated more in ad revenues that year were South Africa and Morocco – 2.7 billion U.S. dollars and 820 million respectively.

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Moroccan court jails journalist 18 months over remarks about politician

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A Moroccan court on Monday sentenced a journalist, Hamid Mahdaoui, to 18 months in prison after he was found guilty of accusing a prominent politician of fraud, a verdict that has sparked international condemnation from press freedom advocates.

Mahdaoui’s case has garnered international criticism because he is being prosecuted under Morocco’s penal code rather than the press code governing journalistic conduct.

His attorney Mohamed Hedach, told journalists after the judgement that Mahdaoui who is the editor in chief of Badil.info, will serve a 1.5-year sentence and be fined an equivalent of $150,000 after being found guilty of defamation.

Mahdaoui was prosecuted after a complaint from Justice Minister Abdellatif Ouahbi following a video posted on his website accusing Ouahbi of corruption and fraud, both of which the justice minister denied.

The accusations, according to media reports, came after the royalist Party of Authenticity and Modernity, which Ouahbi headed, became enmeshed in controversy last year when an imprisoned Malian drug dealer implicated party members in a sprawling drug trafficking case that shook the North African kingdom.

Reporters Without Borders’ North Africa representative Khaled Drareni had in October, called the prosection of the journalist a “misuse of the justice system to intimidate and silence the press.”

Mahdaoui was imprisoned in 2017 after publicly throwing his support behind activists who led protests over social and economic inequities. He was also sentenced to three years for not reporting to authorities that a Dutch Moroccan man had told him arms were being sent to the protesters. He later said he didn’t report it because he didn’t take the information seriously.

Morocco has in recent years been criticized for imprisoning journalists and activists known for criticizing the government. King Mohammed VI pardoned and released the country’s three most prominent imprisoned journalists — Omar Radi, Taoufik Bouachrine and Soulaimane Raissouni — in July.

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South Africa finally unveils improved King Shaka statue at Durban airport

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After years of complaints by the public, South African President, Cyril Ramaphosa, has finally unveiled an improved version of

a long-awaited statue honouring legendary Zulu warrior, King Shaka.

Ramaphosa, who unveiled the new statue of the warrior alongside Zulu King, Misuzulu kaZwelithini, at the King Shaka International Airport in Durban, said the statue “marks the beginning of a renewed focus on cultural tourism, empowering local communities and attracting visitors to experience the depth of South Africa’s traditions, values, and stories.”

The 12-metre-tall figure of King Shaka depicts the man credited with uniting the Zulu nation as a warrior with a spear and shield and replaces a previous artwork that was criticised for making the monarch look like a “herd boy”.

Speaking at the ceremony, KwaZulu-Natal Premier, Thami Ntuli, said:

“This statue of King Shaka stands as a testament to our shared commitment to cultural heritage tourism, which aligns with the government’s grand vision for preserving and celebrating our shared history.”

He went on to say the statue was a symbol of respect and gratitude to King Shaka, a leader who shaped history through innovation and strategic acumen, carving out a legacy that inspires not only the Zulu nation but the province of KZN.

“It is our shared heritage, and today, we stand together to celebrate it,” Ntuli added.

Ramaphosa described the statue as a symbol of unity, integrity, and leadership for all South Africans, expressing hopes that the figure would inspire tourists to learn more about the country’s heritage and history.

Shaka, who was in 1828, is credited with creating a formidable fighting force that dominated the Zulu region.

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