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Egyptian marketing operating startup, Convertedin, raises $3m seed funding

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Egyptian brands marketing and business operating startup, Convertedin, has successfully raised $3 million in seed funding aimed at helping it expand across the Middle East and Latin America.

The funding round which was led by Saudi Arabia-based Merak Capital, with participation from 500 Global and MSAS, according to the CEO and co-founder of Convertedin, Mohamed Fergany, will help the company in its expansion plans which includes opening its first office in Rio De Janeiro, Brazil.

“As SMBs around the world build e-commerce services, they need the right tools to convert customers and generate revenue.

“With Convertedin, brands no longer need expensive and complex infrastructure for data-centric marketing. We have built a marketing operating system, which today is the preferred choice for hundreds of local and international brands.

“Today, Convertedin is a business with strong fundamentals, and we are honored to partner with leading global investors as we embark on our next phase of growth,” said Fergany.

According to Disrupt Africa, Convertedin is built for brands and businesses that desire a single platform to drive personalised and scalable campaigns, convert customers, achieve measurable results and grow revenue.

The startup works with homegrown and multinational brands across Africa, the Middle East, and South America in multiple languages including Arabic and English, while the company will be launching services in Portuguese soon.

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Facebook returns to Uganda after 4-year ban

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After four years of being in the cooler as a result of suspension by government, Facebook, now Meta, is making a return to Uganda after prolonged negotiations saw the Ugandan government reverse the ban it placed on the platform since 2021.

The suspension of the social media platform had stemmed from accusations by the government that Facebook was meddling in the country’s political affairs during the 2021 presidential elections which arose after it deleted government-affiliated accounts for allegedly spreading disinformation.

This ban of Facebook has led to widespread disruptions across the nation, affecting not only political discourse but also personal connections and business operations.

But according to reports, with a potential re-launch on the horizon for December 2024, Facebook’s comeback could be a game-changer with approximately 2.5 million Ugandans poised to reconnect on the platform, while the Uganda Revenue Authority stands to gain financially from its revival just as businesses, especially smaller enterprises, stand to benefit from advertising incomes.

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20 African tech-preneurs embark on Korean innovation tour

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The African Development Bank Group’s Innovation and Entrepreneurship Lab has selected 20 promising tech entrepreneurs from various African technology ventures and enterprise support organisations to embark on a two-week study tour of the Republic of Korea, with the aim of seeking investment and insights from the country’s innovative tech ecosystem.

The selected entrepreneurs are from 133 ventures that participated in last month’s Africa Tech Startup Forum.

The forum which will hold under the auspices of the lab’s “Leveraging the Entrepreneurial and Innovation Success of Korea to Strengthen African Enterprise Support” project, had selected entrepreneurs who pitched the best business models during the week-long virtual market access and acceleration programme preparing, training, and connecting technology ventures with opportunities.

The 20 young tech-preneurs were selected from eight African countries including Nigeria, Egypt, Ghana, Kenya, Morocco, Rwanda, South Africa, and Uganda, with the delegates spanning various sectors in the technology space.

While in Korea, the African delegates will pay visits to prestigious institutions such as Global Startup Centre, LG Science Park, the Korea Software Technology Association, and the Global Digital Innovation Network.

Speaking on behalf of the delegates, founder of Kenya-based health technology venture Zuri Health, Uche Ezadinachi said:

“I am excited to go to Korea because the country has made serious technological developments. The country is a technology-driven society, and this tour is an opportunity for me to see how we can bring such technology to Africa.

“We will share experiences with our Korean counterparts; they will learn from us as much as we learn from them,” he added.

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