The United States has warned US companies against doing business with state-owned enterprises and military-controlled firms the s in Sudan.
The US offered the advisory note on Monday through a statement by State Department spokesperson Ned Price. Washington warned US companies of the growing reputational risks of doing business with Sudanese firms.
“These risks arise from, among other things, recent actions undertaken by Sudan’s Sovereign Council and security forces under the military’s command, including and especially serious human rights abuse against protesters.
“Businesses and individuals operating in Sudan should undertake increased due diligence related to human rights issues and be aware of the potential reputational risks of conducting business activities and/or transactions with SOEs and military-controlled companies,” Price said.
Reputational risk is the risk that some negative circumstance could negatively impact your brand’s reputation and image in the marketplace. Damage to a company’s reputation can result in decreased revenues, failure to meet key business objectives, loss of market share, reduced shareholder value, and in some cases, financial insolvency or bankruptcy.
Sudan has been a crisis zone a report says as of April, over 56,000 people were displaced due to inter-communal conflict in West Darfur, South Darfur and South Kordofan states (IOM). The US warning to points to the effect that Sudan’s current situation could be have of the firms.
Tensions between forces loyal to the president and former rebel leader Riek Machar had escalated recently, raising international fears of a return to full-scale conflict in the world’s youngest nation. The African country has been racked by protests since a military coup in October, and lawyers say dozens of political prisoners remain in detention.