Billionaire owner of electric car manufacturer, Tesla, Elon Musk, on Tuesday, said government and commercial businesses using Twitter will have to pay for it in a bid to drive revenue and make the social media company he acquired last week become profitable.
In a tweet, Musk wrote that the company will consider charging a “slight” fee for commercial and government users for using the platform.
According to Musk, the fee which will not be very significant, will be part of his push to reposition the company and grow its revenue which has made it lag behind major social media rivals like Facebook and Google.
“Twitter will always be free for casual users, but maybe a slight cost for commercial/government users.
“Some revenue is better than none!” Musk wrote on Twitter while announcing the measure.
This will not be the first time the world’s richest man would be mulling on measures that would place the platform as a profitable business model.
Last week, a few days after completing the take over of Twitter, Musk said he would develop new ways to monetise tweets and crack down on executive pay to slash costs at the social media platform company.
He added that he planned to develop features to grow business revenue, including new ways to make money out of tweets that contain important information or go viral.
On Monday, at the annual Met Gala held in New York, Musk said the reach of Twitter was currently only “niche” without equal revenue to go with it and that he would want a much bigger percentage of the United States to be on the platform.
He said he wanted to make Twitter less ‘niche’ and more revenue driven as much as possible just as he has been able to Tesla a very profitable company.
After completing the deal to buy Twitter for $44 billion, Musk had said he wanted to enhance the platform with new features, make the algorithms open source to increase trust, defeat spam bots, and authenticate all humans.