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Kenyan singer, Maya Amolo, named first-ever Fresh Finds Africa artist by Spotify

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23-year-old Kenyan alternative R&B artist, Maya Amolo, has been announced as the first-ever Fresh Finds Africa artist by audio and media streaming provider, Spotify, as part of its programme tailored to specifically spotlight and develop emerging independent artists from across the continent of Africa.

The Swedish company, in a statement on Wednesday while making the announcement, said the programme is centered on its Fresh Find playlist, and “focuses on helping emerging artists to learn and grow by giving them the tools for long-term and sustained career success.

“The Fresh Finds playlist serves as a launchpad for up-and-coming artists to get exposure, while also catering to fans and industry tastemakers who want to discover fresh new talent,” the streaming company said.

The Nairobi-born Maya, cut her musical teeth on SoundCloud while collaborating with Internet producers to create ‘Sad Boi’ tunes including ‘U Wanna’ and ‘Where Tornados Flew,’ which propelled her to top of her career and an artist to be reckoned with in Africa.

Her powerful vocals quickly and soft harmonies quickly amassed her a dedicated listenership and grabbed the attention of local producers and musicians, according to her citation on the Spotify platform.

Speaking on making Maya the first Fresh Finds artist from Africa, Spotify’s head of music for Sub-Saharan Africa, Phiona Okumu said:

“Spotify has always been committed to connecting fans to up-and-coming artists and the music they love. The Fresh Finds programme is an enhanced version of that.

“For an upcoming artist like Maya, these figures promise an increased audience and opens her up to new opportunities which might not have been possible without Fresh Finds.

“Fresh Finds Africa will be a monthly programme, with a new artist selected every month by the Spotify music team, and forms part of Spotify’s continued commitment to support the African music industry, through initiatives such as Equal and Radar,” Okumu said.

Maya’s first body of work, Leave Me At The Pregame, which was released in mid-2020, takes the listener through a melodious journey of self-acceptance and healing.

She has gone on to establish herself as one to watch, having been covered by NPR, The Native Mag, Okay Africa and Tangaza Magazine.

She is set to release the first single from her forthcoming project on March 31.

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Culture

Suspects arrested in SA’s brides-for-cash scandal

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South African police says it has smashed a bride-for-cash syndicate which operates by stealing the identities of unsuspecting women and producing fake marriage certificates to aid foreign nationals become South African citizens.

Durban regional police spokesman, Col Robert Netshiunda, who disclosed this on Wednesday, said three people who were accused of making the fake marriage documents had been arrested.

“When officers raided a building in Durban on Monday they seized application forms, copies of IDs and other evidence – which they said one of the suspects was caught trying to destroy,” Netshiunda said.

He added that the police believe many of the IDs were stolen from local women without their knowledge, then used to create fraudulent marriage certificates and visas for foreigners.

“When they come, they come as a married man to a South African woman. When they are here, they will divorce that woman,” Netshiunda said.

“By that time, they got citizenship, so they brought more people. That’s the scam they were allegedly running.

“It is not clear how many people were involved in the alleged scheme or which countries the alleged payees came from.

“Police is analysing computers and hard drives from the scene for more evidence. The alleged office is housed in an unassuming building on a suburban road.

“t was operating as a clandestine home affairs office where they were facilitating marriages, visas and other services that Home Affairs would provide to South Africans.

“The sophisticated operation may have involved an insider at the government department for Home Affairs,” the police spokesperson noted.

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Culture

Morocco budgets $36m Rabat Game City

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The Moroccan government has announced plans to invest $36 million dedicated to establishing a specialised gaming zone in Rabat, its capital.

The gaming zone which is to be known as the “Rabat Gaming City” will be a specialized zone dedicated to gaming in Rabat’s Yacoub Mansour district.

According to Mehdi Bensaïd, Morocco’s Minister of Youth, Culture and Communication, the City is one of the key figures driving the project forward.

“Morocco is making a bold move to become a leader in the video game industry in Africa and the Arab world with the creation of the Rabat Gaming City, spanning five hectares and requiring an initial investment of 360 million dirhams,” the Minister said.

“This expansive project will feature a fully integrated ecosystem, including coworking spaces, recording studios, and high-tech conference halls. The goal is twofold: attract major industry players like Ubisoft and EA Games while fostering the growth of local Moroccan studios.

“This significant development, a centrepiece in the Morocco’s 2025 Finance Bill, aligns with the ambitions to position itself as a leading gaming industry player in both Africa and the Middle East.

“The gaming zone in Rabat will serve as a hub for game development, coding, and professional training, as well as offer resources and support to local gaming startups,” he added.

He explained further that the Moroccan government hopes the infrastructure will foster a thriving ecosystem for the gaming industry, eventually generating jobs, attracting foreign talents and investment, and creating a sustainable revenue stream.

“The new gaming zone could create up to 5,000 jobs and yield 5 billion dirhams in revenue by 2030,” Bensaïd projected, emphasising the potential of Morocco’s youth to excel in tech-driven fields like game development.

“Morocco’s commitment to the gaming industry has also garnered international attention. Rabat is set to host the second edition of an international gaming expo next year, following the successful debut of the Morocco Gaming Expo,” he said.

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